Public Relations

By: Bernays, Edward L

Price: $50.00

Quantity: 1 available

Book Condition: Very Good

Navy cloth with gold lettering. No writing in the book. x, 374pp., index. Some scratches on dust jacket. Full refund if not satisfied. Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations."

Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest. This book is important to all of us because it tells us how to adjust ourselves to our publics by presenting a thorough analysis of public relations, its origin and development, its aims and responsibilities, and fixes its place in the modern world. Everyone engaged in any activity, and every student of man and society, will find in this book a challenge and opportunity to further both the public interest and his own interest.

Title: Public Relations

Author Name: Bernays, Edward L

Categories: Business & Economics,

Edition: Reprint Edition

Publisher: Kessinger Publishing, LLC: 2004-11-04

ISBN Number: 1419173383

ISBN Number 13: 9781419173387

Binding: Hardcover

Book Condition: Very Good

Jacket Condition: Very Good

Type: Hardcover

Seller ID: 028068